Understanding Consumer Preferences and Willingness to Pay for Improved Cookstoves in Nepal
The WASHplus research in Nepal was designed in close consultation with Alternative Energy
Promotion Center (AEPC), which is the government institution tasked with developing and
promoting renewable and alternative energy technologies in Nepal, and the lead agency for the
ambitious Clean Cooking Solutions for All by 2017 (CCS4All 2017) initiative.
To meet study objectives, WASHplus designed a mixed methods study combining a consumer
preference methodology called Trials of Improved Practices, or TIPs, which tests and measures
audience trials of products and behaviors over time, and other quantitative methods used in the
marketing and household energy fields.